Week 7: Distance learning: The LOI (The Netherlands)

The LOI (Leidse Onderwijs Instellingen > Leiden-based Educational Institutions) is a privately owned educational institute providing distant-learning only. I feel it needs pointing out that the city of Leiden is home of the prestigious Univerity of Leiden (www.leiden.edu) and that therefore the name of the city is usually associated with higher education. The LOI always put great emphasis on the fact that they're from Leiden in their promotional campaigns, however, the LOI have nothing to do with the university, which is one of the oldest universities in the country.

The origins of the LOI lie within the city's "Institute of Trade Sciences". In 1923 this institute started doing their first (postal) distance-learning programme: a course in book-keeping. Ove the years the the institute has started running several other courses and in 1941 (So, surprisingly, in war time) the institute teamed up with a number of Leiden-based colleges to run distant-learning courses on their behalf, all under the LOI-banner.

In 1953 the LOI started providing audio-based language courses (on good old fashioned casettes) and in 1988 the LOI started experimenting with something called "digimail", a computer-based form of distance-learning, the technology of which seemed to be quite similar to what we would later become familiar with under the name E-mail. In 1996 the LOI introduced what they called the "LOI campus", an online, web-based learning environment. Originally the campus provided only written lectures, later video-lectures (some also streamed live) and downloadable audio-lectures became available. Since 2001 most of the courses are almost completely web-based with lectures ebing given through audio, video and text, seminars taking place in forums and online audio/video conferences and most assessments being submitted online. The LOI provides students with their own personal tutor (or I-coahc, as they like to call them) with whom they keep in contact through both email as well as instant messenging.


In 2002 the LOI started doing a small number of full university degrees, completely through distance learning, which up until then these were only provided by the Open Universiteit (Obviously the Dutch equivalent of the Open Univerity). The two however are not really in competition though, as these two distant-learning giants provide different degree courses. The reason for this is probably because the LOI would find it hard to compete with the lower tuition fees of the government funded Open Universiteit. Nonetheless, the LOI-brand has pretty much become synonym with distance-learning in the Netherlands and some of the open university's online services are clearly inspired by the LOI's online campus.

Website analysis: NME.COM

a)HOW IS YOUR CHOSEN SITE STRUCTURED?
The website (which also comes in a USA-version which uses the same layout) uses a horizontal row of hyperlinks to the different sections of the website, some of these sections feature a 2nd row of hyperlinks underneath this navigation-bar that link to even more specific sub-sections.
Just above the main navigation bar we find the date, a link to the US-version of the website and a search field that allows users to search either the website or the web in general. The Op left is reserved for the (recognised) NME logo (Top-left is the first thing you see, after all) and the top right is filled by an ad-banner. The navigation bar helps users find what they want from the website fairly quickly, after all the whole point of hypertext is that it's selective, non-linear and enabling users to just go for the part that serve their needs without having to work their way though stuff they're not interested in.

The font page of NME.com features the latest updates from each section of the website, so the latest added news stories, the latest photos and videos added, the latest features, reviews, concerts announcements, blog-entries, etc. The front page also enables the user to log in (or sign up to) a SNS-type service called MyNME.

The bottom of the page features another navigation area, repeating the links in the top bar but also links to other websites run by the same publisher and to NME’s profiles on Myspace, Facebook, Twitter & Youtube.

These top and bottom navigation areas are the same on practically all pages of the website due to the use of a web-template. NME is a dynamic website as opposed to a static one as the website’s content is constantly updated.

b) WHAT IS IT ABOUT ON A CULTURAL LEVEL
The NME website clearly relies on the reputation, public image and heritage of the NME magazine. However, the website doesn't simply present itself as the web-presence of the magazine, but as the online home of NME as an institution in general. The publisher seems to be eager to expand the NME brand's values and reputation to mediums other than the magazine itself seeing as in recent years they have also launched an NME radio station and NME Television channel (both featured on the website with NME Radio being available online aswel). I would argue that this way they want to make the NME synonym with the type of music (alternative/indie) and associated culture it deals with. Obviously, the readers of the magazine and those familiar with the brand and familiar with the music and culture associated with it would be interested in the website and they appear to be the website's target audience. Young, somewhat well-educated, predominantly male. It uses the norms of the indie-culture and adresses the user appropiately, using somewhat specialist terms where required and expecting the user to know what they mean, thus expecting the users to have some basic knowledge about the subject. (Could be seen as a mild example of boundary maintenance? The process of keeping “those who don't belong in this group” out by using specialist terms they will not get. What do people think?)

Despite presenting itself as a somewhat “alternative” platform, the increase in interest from the general public in the indie genre means that it is now quite a lucrative business. And despite this “facade” it doesn't manage to hide the fact that it is in fact a commercial website. Not only NME's co-operation with other brands such as Shockwaves (for the awards) and quite often co-operating with music retailer HMV make this clear but the website also features quite a large amount of advertisments, some slightly more covert than others. For example, the 'store'-link in the top navigation bar appears to take the user to a sub-section of the nme.com but is actually hyperlink directly to a completely different website, an online shop. Also, an important feature of the website is the online concert-ticket store, which is featured not only in the “gigs & tickets” section of the navigation bar but is even featured on the front page. The “check availability” links in their own turn then take you directly to another website that sells concert tickets online, no doubt paying a commission to NME's publishers IPC Media. It is a clever way of making use of the way the NME brand has become associated with the musical genre itself. You can easily imagine somebody typing NME into google to find out where to get concert tickets to see their favourite band.

c)WHAT IS THE APPEAL FOR ITS USERS?
Obviously, because the website's brand and its particular subject seem so very much associated with each other it is an obvious starting point for those who are interested in the music and culture it deals with, but also for those who wish to find out more about it. The news stories on the website, which is solely related to indie music and associated popular culture and written by members of a dedication website-team, can be commented on by users, but no stories can be submitted so the website isn't an 'open' news source. A traditional news source instead then, which seems to be in line with the way IPC/NME aspire to display NME as the country's main media institution when it comes to indie/alternative popular culture. This will probably make the user, who is familiar with NME's reputation, think of the website as a reliable news source about the subject that can be trusted. But surely IPC/NME's commercial means must influence the site's news values and the way it applies gate-keeping when selecting which stories are covered (and how).

The website also offers a social networking type area where users can set up their own profiles, private message and discuss related subjects in the discussion forums provided, all this does seem to produce a type of online indie-community where the users can discuss aspects of it that may be too niche or specialist to be discussed on other more general music websites, even if the website is ultimately run by IPC Media/NME for commercial purposes. So I would imagine it could be assumed that the online community doesn't provide complete openness and freedom to the user.

Sadly Sadly SADLY, due to a fault in the website's system, I could not finish the registration-process in order to check out this interactive part of the website myself. I have been trying for several weeks now and even e-mailed the web team about it but it still doesn't seem to be working. Surely they must notice at some point that they don't have any new users registering to their website? Hmm.

Week 4 | Topic 1: Lister

What do you think of the notion that online community can be empowering/disempowering?

I think you could argue in favour of both of these standpoints really. Yes, it does enable people with a specific interest, or specific lifestyle for that matter, with a community where they can freely express themselves, something they wouldn't be able to otherwise. Empowering. However, on the other hand I would argue that at the same time it takes away the need for them to learn how to fit these ideologies and interests into society in general and could even affect their sense of what is and what isn't socially acceptable in general everyday life. Disempowering.

So basically it enables them to not always have to conform to "the norm" while at the same time it might cause them to lose touch of what this norm actually is.



Does the Net provide a ‘public sphere’ where citizens can engage with each other? If so, how, and are there any limitations?

Urm, yes. Everything that occurs and then gets discussed enters "the public sphere" I would think. Specific topics in specific online communities, unless it's things that affect almost every one of us which then end up being discussed everywhere, BUT from the community's own perspective. (E.G. Music forum PopJsutice's users are discussing the demise of physical music stores and if the credit crunch is affecting how likely they are to download illegally while on TVforum the effects of the credit crunch on the budgets of original television programming is discussed.)

Yes, it is still a very closed network of communities, but then again, the original concept of the "public sphere" took place in elitist "coffee houses". So yes, it is still a closed group discussing matters in the publ;ic sphere, but at least now it's all of us who have access to our own "public spheres" of our choice.

To what extent are ‘dangerous materials’ prominent on the Internet (or ‘junk and jerks’ as Kollock put it)? What do their existence mean in terms of the ‘freedoms’ the Net allows? Is freedom always positive?

Well, the question whether or not freedom is always positive may be a bit much to just ask onhere, but I guess it CAN be said that the negative aspects of freedom (the junks and jerks) are an unevitible side-effect of total freedom in any context. Yes, the internet allows freedom of speach more than any other place but thse niche points that re made on the net may indeed well be hateful, racist or frowned upon for any iother reason. The Junks and Jerks that like to "set the cat amongst the pigeons" by making exptreme statements in other, normally peaceful, communities is something that doesn't just happen online, but the internet and the way you can adapt your own cutom-made identity do make it much easier.


To what extent can ‘ordinary’ Net users become producers of culture, rather than people who ‘respond’ to culture supplied for them?

I think we all knows the stories about bands being pciked up by record labels after A&R bigwigs heard their music on Myspace. And yes, Myspace Music is a good example of a website where the suers become the producers of culture. The same goes for Youtube, where lots of people upload their own short films and other artistic projects.



It has now reached the point where internet services are even completely undermining the role of the big record and film publishing companies:

In early 2006 large online music-download retailer 7digital launched something called "indiestore". this service allowed independent and unsigned artists to upload and sell their music though both the seperate indiestore.com site aswel as the main 7digital store for free (and receiving a commission for every track sold). (Normally only record companies can provide online music download stores with copies of music, so, actually getting your song ON iTunes isn't quite as simple as many unsigned artists would've hoped!) As 7digital/indiestore report their sales to chart compiling orginisations in several countries (about 20 I think) this once even led to a single from an un-signed artist appearing in the official UK singles charts. So, maybe it's not just the music retailers (Zavvi, anyone?) but one day even the record labels themselves who may have to compete with internet-based services and companies.

Week 2: Topic 2 | Blogs

NAVIGATION | Navigation around the blogs is quite easy, especially since I already had experience with Blogger in particular. It easy to keep track of new posts on blogs of your peers, making it easy to respond to each other's posts. Also, the actual posting-part of the website works very intuitive and is easy to use.

EXPRESSION | Well, originally the essence of blogging is publishing your thoughts and musings to the world, and it is noticeable how blogger is clearly designed to make it as easy as possible but at the same time enables more advanced functions like HTML-support and custom layouts for those "in the know".
In this case it works very well as it enables us to put our different findings in different posts and make it easy for people to find similar posts by using tags.

INTERACTION | It's nice to have an on-the-spot comment-option here on blogger enabling people to comment immediately after reading the post without having to go elsewhere. Hopefully over the next few weeks the blogs will become a places of in-depth discussion and fiery debates! It's a nice thing to be able to read back what people are on about, something you can't do in a real-life discussion without having to ask and halting the process of the conversation when doing so.

TIME | The same goes here as what I said about this this specifgic topic about the forums, really. It is nice to do the work at a time when you are at your best, whether it's at 10 AM or 10 PM, the site works the same and people can respond to your posts anytime after you've posted them!

AUTHORITY AND IDENTITY | THe person who's blog it is is sort-of in charge I think. But more like a discussion leader, if anything. He/She brings up the points of discussion and the conversations go from there. For the rest of it I think the same sense of equality is on the blogs as there is on the forums.

SPEECH & WRITING | The same applies as to the blogs, I feel. The mode of address is quite informal as there is no requirement to use formal "essay style" writing. It is merely a platform to raise topics and share your findings with others. It is even possible to just say that you really don't get or really don;t agree with something that's written or taught on the course.

Week 2: Topic 2 | Forums

NAVIGATION | The navigation around these specific forums is rather basic, but in this instance that's fine as they have a very specific and sober purpose. Some other web forums have more advanced navigation options but these often also feature posts containing images and other types of multi media. But the basic navigation and the sober appearance of the forum fits the to-the-point purpose of the forum and doesn't allow people to be distracted by things that simply do not matter.

EXPRESSION | Of course posting on a forum is different from just saying things in a group meeting or actual seminar. For one thing user's would've thought more about HOW they are going to make their point before they start typing away. I don't think the views expressed themselves are very different though. Also it allows people to have a good hard think about what is being said and come back later to respond. Something you can't to in real-life as, well, you would've left by then.

INTERACTION | It is sometimes hard to get how people MEAN what they say. Are they being sarcastic or do they ACTUALLY agree? On many online communication platforms they have emoticons (smileys) to help get your point across, but out forum doesn't. This doesn't always make it easy to understand how to interpret what is being said sometimes.

TIME | One of the great advantages of using a forum ios that they are available all the time, you can whack a question onthere as soon as it arrises and you can respond to it whenever you've thought of an answer. It's also handy as some people are morning people while other, like myself, are definitely NOT and function better at night.

AUTHORITY AND IDENTITY | Every one is equal on the forums, there is no way somebody can shout over you as all opinions get the same space and the same amount of attention. Talkative people and those who are less confident to speak in "public" are both able to express their opinions like equals.

SPEECH & WRITING | The tone of the forum is quite informal, so the way we all interact onthere is not too different from how we address each other on a day to day basis.

Task for week 1: Chatrooms, (instant) messenger services and IRLs (characteristics and use)

Good example of messengers are MSN Messenger, well, everyone still calls it MSN Messenger, but officially Microsoft deemed it a good idea to ditch one of the internet's best-known brands in favour for Windows Live Messenger, for text-messenging and Skype for video-calls. MSN actually can do video-calls just aswel as Skype can, however, Skype has become the norm, probably due to it's ability to actually audio-call traditional phones aswel.

The basic concept of instant messenging is quite simple. A (fairly small) piece of software tells you which of the people you have added to the application's "friend-list" are online and whent heya re you can open a chat-window in which you can instantly send eachother and an unlimited amount of short terxt messages thus enabling an actual conversation, be it in text-form. Users can also send each other files and pictures. Users who have a webcam and/or microphone installed on their computer can use these to have actual audio and/or video conversations with each other.

Chatrooms are similar in the sense that messages are sent instantly, however they are mostly divided by region or a specific interest or subject and a meeting place to talk to a larger group of people you may not even know.

IRL's are basically a different term for web-forums, where subjects can be discussed in a post-after-post manner rather than in real-time.

I personally mostly use MSN Messenger as it has more or less become the standard form of instant messenging. It's a good way to keep up with other people's going on's or simply to pass the time. However, occasionally it's a good way to communicate actual constructive information when doing university group work and an actual physical meeting isn't possible for whatever reason.

So, here is where the whole thing starts...

Right... it's still early here at the first ever digital-thingy tutorial, so far we've...

• Been introduced to the forums
• Set up our blogs (As you probably would've guessed)
• Made our groups

My group consists of my good self, Jason New (for as long as he's here, anyway), Sam Jarvis and Pete Byrne. And one of today's skyvers will probably be added to our group next week.

Oh, would you look at that? It's an actual, factual picture!!